Donae
doh·nay  ·  to give, to gift  ·  A product of OTIA

Set up once.
Never forget a gift.

An AI gift concierge that knows the people you love. Tell it who matters and when their occasions are — it handles the rest: curated gifts, a card in your voice, and a checkout you approve in one tap.

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Four steps.
Every occasion handled.

You do the setup once. Donae does the rest — ahead of time, on budget, in your words.

1
Tell us how you write

Your name, how formal you tend to sound, your sign-off phrase, a short writing sample. Donae uses this to write every card — so it sounds like you, not a template. Takes two minutes.

2
Add the people who matter

Name, relationship, occasion date, interests, budget. Speak it out loud or fill in the form — whichever is faster. Donae builds a memory of each person and compounds it over time.

3
Receive a proposal email

21 days before each occasion, Donae emails you three ideas — Our Pick, an Alternative, and a Wildcard — chosen for that specific person. Each comes with a ready card and a pre-filled checkout link.

4
Approve in one tap

Like what you see? Tap approve. The gift goes straight to checkout at the retailer's site. You never miss an occasion — and the people you love always feel properly remembered.

For example

You add your friend Claire — born 14 September, loves yoga and reading, budget £40–70. On 25 August, Donae emails you three proposals: a premium yoga mat, a literary subscription box, and a ceramic scent diffuser. You tap approve on the subscription box. Claire opens something she actually wanted. You spent 8 seconds on it.

8 seconds. Every occasion. Every person.

Three ideas.
One tap to send.

This is what lands in your inbox 21 days before your sister's birthday. Not a search result. A considered proposal, in your words, before you've had to think about it.

Sample proposal email
Hannah (sister) — Birthday, Sat 27 Jun  ·  21 days away  ·  budget £40–60
Our Pick
Hand-thrown coffee set — independent ceramics studio
She's been doing weekend pottery since March — this feeds the hobby she's most excited about right now.
£52In budgetOrder by Mon 23 Jun · arrives Fri 26 Jun
Alternative
Single-origin coffee 3-month subscription — specialty roaster
A daily flat-white drinker — pairs with the ceramics and arrives every month for three months.
£45In budgetDigital start any date — no postage risk
Wildcard
Illustrated book on wabi-sabi and Japanese ceramics
Feeds the new hobby. Not a repeat of last Christmas's monstera. Works beautifully paired with the Alternative.
£28Under budget — works as a pairOrder by Wed 24 Jun · arrives Fri 26 Jun
Card — in your voice, editable before sending

"Happy birthday, Han. Saw this and thought of your Sunday pottery phase — may your flat whites taste better in something you'd have made yourself. Lots of love, J"

approve Approve Our Pick — goes to checkout, card pre-filled
skip Gift already sorted — don't remind me again

Built on
memory, not reminders.

Most gifting tools remind you. Donae remembers — and compounds that memory into something that gets sharper every year.

No stereotypes. No guesses.

Every suggestion is anchored to a real interest, a logged preference, or a past gift — never a generic idea based on age, gender, or job. If we can't personalise it honestly, we say so.

Your voice, not a corporate one.

The card sounds like you — written from your own writing sample, sign-off, and phrases. Formal for a client; warm for a sibling. The register shifts; the voice stays yours. Editable before it sends.

Approve per gift — or go automatic.

By default, you approve each gift before anything moves. Or enable auto-buy: Donae purchases within your pre-set budget automatically. Override per person, anytime.

Even gifts for yourself.

Opt in to a monthly curation of things you'd genuinely love — drawn from your own interests and wish-list. Approve in one tap, exactly like anyone else's proposal.

Last minute? Still handled.

If shipping can't arrive in time, Donae switches automatically to instant options — e-vouchers, digital gifts, experience vouchers. Never a blank "sorry, too late."

It compounds over time.

Every approved gift, every card edit, every reaction makes next year's suggestions sharper. Year one is good. Year three is remarkable. The longer you use it, the harder it is to leave.

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to use Donae.

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